John Ooi — Chairman & CEO Driving ASDF’s Worldwide Expansion
John Ooi, Chairman and CEO of ASDF Worldwide, leads the brand with decades of entrepreneurial insight and deep industry experience. From humble beginnings selling vape products directly from his car trunk in Kuala Lumpur John’s persistence, adaptability, and long-term vision laid the foundation for what would become one of the fastest-growing global vape brands.
Since ASDF’s launch in 2022, John has guided the company through rapid international expansion, establishing strong footholds in South Korea, Australia, and Europe, while accelerating growth across emerging regions in Africa and Latin America. His leadership is defined by a hands-on approach, ensuring every product introduced under the ASDF banner aligns with global regulatory standards while delivering meaningful innovation.
Under John’s direction, ASDF’s product ecosystem including platforms like Vapetape Unplug and the Engage open pod system has been built to exceed expectations in performance, safety, and compliance. His ability to anticipate market shifts and evolving consumer preferences continues to shape ASDF’s forward momentum.
Beyond devices, John has also driven ASDF’s evolution into a broader lifestyle brand, extending its identity through initiatives such as ASDF.CO fashion. With a clear focus on innovation, integrity, and global relevance, John Ooi continues to inspire ASDF’s next phase of growth positioning the brand to lead the future of vaping and lifestyle culture worldwide.
For more information, visit www.asdfworldwide.com
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